A website is essential for authors to promote their books and their brand.
From a sales standpoint, the most important page on your web site is the place
where people can purchase your book—your sales page.
Creating a website doesn’t have to be complicated or expensive, but along
with the ease of creation, for the author building a site around your brand or
book, there is the unfortunate opportunity to include elements that can
actually serve to distract the visitor instead of produce the wanted outcome of having that visitor buy your book!
Here are the elements to include on your sales page:
To read the rest of the post, click here.
~*~
If
you missed my writing & marketing tweets and retweets yesterday, here they
are again:
- The Ability to Single-Task | Mystery Writing is Murder http://ow.ly/r2JQB
- What I Learned from Speaking at a Writer's Conference - BLOG - Stories To Tell Books http://ow.ly/r2K1T
- A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media http://ow.ly/r2KuZ
- Engagement rates are 18% higher Thurs & Fridays. “The less people want to be at work, the more they are on Facebook” http://ow.ly/r2KQr
- RT @elizabethscraig: How to Pre-Plot a Series: http://t.co/WFX1qD12Td @plotwhisperer
- Kindle Countdown: What's the Deal? » Book Promotion.com http://ow.ly/r2NOx
- Pinterest: Marketers’ Social Media BFF: 12 Actionable Pinterest Tips to Increase Sales - Heidi Cohen http://ow.ly/r2O6z
- As Naysayers Cleave To Old Ideas, Indie Authors Keep Moving Forward http://ow.ly/r2Oio
- New Report Shows That Teens and College Students Don't Like Expensive eBooks - The Digital Reader http://ow.ly/r2OuB
- Still Conflicted about Amazon | The Passive Voice | http://ow.ly/r2OTa
- E.L. Doctorow Shares Writing Advice at The National Book Awards - GalleyCat http://ow.ly/r2P91\
- Four Ways Google+ Communities Help Authors Build Their Platforms | Kristen Lamb's Blog http://ow.ly/r2Phy
- Are You a CLUELESS Blogger or Online-Business Owner? | Linky Blog http://ow.ly/r2PzF
- Book signings Aren’t Dead | Writers In The Storm Blog http://ow.ly/r2Sn9
- The Top Five Social Media Marketing Mistakes and How to Fix Them - Business 2 Community http://ow.ly/r2Sul
- Spying on Your Competition is a Great Way to Be Successful | Penny C. Sansevieri http://ow.ly/r2SyO
- 7 Niche Social Networks for Strategic Networking | Social Media Examiner http://ow.ly/r2TA4
- Social Media “Friends” – When To Unfollow, Unfriend Or Disconnect | BundlePost http://ow.ly/r2TR2
- Free Market-Research Tools -- A Sampler | Entrepreneur.com http://ow.ly/r2U43
- Persona Wants to Protect Your Online Reputation http://ow.ly/r2UPH
- Social Media On The Rise: Which Is The Best? - Business 2 Community http://ow.ly/r2V63
- Three Tips For Realistic Dialogue http://ow.ly/r3Ieh
- Five Tips to Improve Your Amazon Author Central Page | SFWA http://ow.ly/r3JSo
- 12 Mistakes Nearly Everyone Who Writes About Grammar Mistakes Makes | Jonathon Owen http://ow.ly/r3JYy
- 7 Tips on How To Create a Website for Your Book http://ow.ly/r3K6c
- The Multitasker: Killer Apps For Doing It All (At Once) | Fast Company | Business + Innovation http://ow.ly/r3Kmt
- You Deserve a Book Today: McDonald's to Distribute 20 Million Books in Happy Meals http://ow.ly/r3KDC
- The Secret Behind Every Successful Blogger - Jeffbullas's Blog http://ow.ly/r3L1R
- 10 Social Media Blunders Even the Big Brands Make http://ow.ly/r3LjW
- 5 Ways Authors Abuse Their Facebook Profile Privileges | Kristen Lamb's Blog http://ow.ly/r48D6
Happy
writing & running, Kathy
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