By:
Jeff Bullas
Social
media is now a universe of splintered and diverse niche networks but there are
a few that dominate the landscape. Some are embedded in our lives. Think
Facebook and then maybe Twitter, Instagram and Pinterest.
But
there is one social network that is essential for knowledge workers and
professionals to be participating on, and that’s LinkedIn. In the past it was
locked up and locked down and a little bit stiff shirt and tie. But it has
started to make its platform more social, open and content centric.
In
2013 it started publishing more content from a selected group of 150
“influencers” including Richard Branson , Bill Gates and even Barack Obama.
That list has now grown to about 500
Is this a
defining moment for LinkedIn?
On
February 20, 2014 Dan Roth, (the executive director of LinkedIn) announced its
new content strategy that allows “all members” to create and publish long form
content on LinkedIn. This means that as a professional you can now display your
knowledge and expertise to your peers and to the world. It is easy to use and
allows you to even embed images and links.
How important is
this?
For
Linkedin it will make it more attractive as a “go to” place for reading thought
provoking insights and also possibly the latest news and trends in an industry.
It will drive engagement and also potentially increase time its users spend on
the platform.
Can it make a difference for you?
. .
.
Read the full article HERE!
~*~
If
you missed my writing & marketing tweets and retweets yesterday, here they
are again:
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