By:
Daniel Decker
One
of the things many authors do when launching their book is to run a “giveaway”
promotion on their blog, social media or on other blogs, etc.
But
that strategy could actually HURT your sales and here’s why…
In
most cases a book giveaway promotion requires people to register, comment or
engage in some way to win.
Here
comes the problem…
Almost
everyone who registers to win is now NOT going to buy the book because they are
WAITING to see if they won.
And
if they don’t win, they might buy the book but then again… they might not
because their excitement waned.
Do
you see the issue?
Now,
I’m definitely not saying you should never give away copies of your book.
Getting copies into people’s hands is extremely important. What I am saying is
that the timing of these giveaways matters.
Giveaways
pre-release are great. They build buzz, help with early adopters getting
content, etc.
I’d
just reconsider doing a giveaway at launch / public release. That’s when they
can hurt.
You
might be wondering…
Read the full article HERE!
~*~
If
you missed my writing & marketing tweets and retweets yesterday, here they
are again:
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