Friday's Links to Writing & Marketing Blog Posts

HOW TO USE SOCIAL MEDIA TO ATTRACT MILLENNIAL BUYERS

By: Heidi Cohen

Understand Your Millennial Customer or Lose Her Business

Aged 18 to 33, millennials represent a key marketing demographic. Millennial buyers are projected to spend an annual $1.4 trillion by 2020 according to Accenture.

More important for marketers: millennials are passing through important lifecycle events, such as starting their first jobs, getting their first home, and getting married that involve major purchases.

To succeed, take a page from real life Mad Man, David Ogilvy, who said, “You wouldn’t tell lies to your own wife. Don’t tell them to mine.” (Here are 5 lessons from David Ogilvy.)

Why?

Because 40% of US millennials aged 25-34 don’t trust advertising according to Initiative.

To better understand this key buying segment, here’s what US millennials are like according to Pew Internet Research:

Read the full article HERE!

~*~

If you missed my writing & marketing tweets and retweets yesterday, here they are again:

1. Fanfiction and Fandoms: A Primer, A History - Publishing Trends http://ow.ly/FIIan
2. 6 Steps to Researching a Story — Guest: Tracy L. Ward | Jami Gold, Paranormal Author http://ow.ly/FIIta
3. The Millions : I Just Didn’t Like Her: Notes on Likeability in Fiction http://ow.ly/FIIxE
4. Julie Musil: Small Publishers: Myths Busted Here http://ow.ly/FIIDc
5. 6 Ways to Jump on Holiday Book Sales | Writers In The Storm http://ow.ly/FIIJa
6. Podcasts and More! http://ow.ly/FIIXy
7. Five Signs You May Be Sabotaging Your Writing Career - Writer's Relief, Inc. http://ow.ly/FIJ9M
8. David Farland’s Kick in the Pants—Brainstorming a Scene http://ow.ly/FIJYa
9. 5 Self-Publishing Lessons I Learned Between Books #2 & #3 | Molly Greene: Writer http://ow.ly/FIKlg
10. What Does It Take to Become a Full-Time Indie Author? | Lindsay Buroker http://ow.ly/FIKpS
11. Martha Alderson aka Plot Whisperer: Characters in Action-Driven Novels and Those in Character-Driven Stories http://ow.ly/FIKvy
12. 9 Steps to Compelling Contagious Content for Your Social Media Marketing http://ow.ly/FIKMc
13. Seth Godin on The Bestseller Effect | Book Marketing Bestsellers http://ow.ly/FIKZH
14. Get Social Media Right: Five Things you Just Can’t Miss : @ProBlogger http://ow.ly/FIL6q
15. Facebook, Twitter, Pinterest and Instagram: The History of #SocialMedia - #infographic http://ow.ly/FILix
16. You Just Launched a Book. Now What? | Your Writer Platform http://ow.ly/FILuS
17. Writer Unboxed » What Your Writer’s Resume Says About Your Chances for Recognition http://ow.ly/FILGQ
18. You Can Boost Your Creativity By Looking At Art | The Passive Voice | http://ow.ly/FILTH
19. The Write Type - Multi-Author Musings: The Ongoing Gender Imbalance Debate http://ow.ly/FIM0l
20. Why and How to Copyright Your Self-Published Book - Marcy Kennedy http://ow.ly/FIM9b
21. What You Need To Sell More Books -- Basic Overview http://ow.ly/FIMfx
22. How To Use Social Media To Attract Millennial Buyers - Heidi Cohen http://ow.ly/FIMkn
23. Ask Jami: How Can We Make a Story Believable? | Jami Gold, Paranormal Author http://ow.ly/FKt5k
24. I made an ACX audiobook—now what do I do? - Laura E. Kelly http://ow.ly/FKyU4
25. How to Promote Your Titles & Get on Audible’s Merchandising Radar – Part 1 | Audiobook Creation Exchange Blog (ACX) http://ow.ly/FKz9I

Happy writing and running, Kathy