By:
Karon Thackston
While
authors are generally focused on writing and selling their books, I want you to
wear a different hat for the next few minutes.
Instead
of approaching book sales from the viewpoint of the author, I want you to pay
attention to your own shopping habits when buying books from Amazon.com.
As
a customer, what do you look for during your search? Of course, the title is
all-important. If the title doesn’t capture attention and convey a solid
message about what the reader can expect, you’re in trouble right from the
start.
But
what else appeals to you when looking for a book online?
If
you’re like most customers, the book description is crucial in convincing you
that the publication you thought you might like to buy is a must-read for sure.
If you take the time to look around at best-selling books on Amazon, you’ll see
that the heavy hitters have a lot of things in common when it comes to their
descriptions.
I’ll
evaluate the top three here so you can use them to write (or beef up) your
Amazon book listings and make more sales.
One – Focus On End
Results
. .
.
Read the full article HERE!
~*~
If you
missed my writing & marketing tweets and retweets yesterday, here they are
again:
- Fiction University: At-Home Workshop: Revise Your Novel in 31 Days http://ow.ly/ItqmP
- Writing from the Perspective of Marginalized Characters | Writerology http://ow.ly/IvYCA
- Mind Mapping Your Book - Training Authors for Success http://ow.ly/IvYIW
: Writing with an Accent: Info for WritersThrillWriting Peter Schmitz http://ow.ly/IvYLywith - The Kill Zone: The Self-Publishing Sky is Not Falling http://ow.ly/IvYQa
- Pub Hub: Finding and Honing In On Your Story http://ow.ly/IvZcu
- Why You Need to Track Every Accomplishment http://ow.ly/IvZgO
- 3 Ways To Be In Control While Still Working a Day Job (And How to Make Your Day Job Work For You) http://ow.ly/IvZoS
- #007: How to Get More Facebook Fans - Amy Porterfield http://ow.ly/IvZtq
· The Indirect Comparison http://ow.ly/IvZyeKidlit - A Publishing Blog for Writers and Book People » Ask the editor: Breaking the “write what you know” rule http://ow.ly/IvZBh
- Talk Your Way to Faster Blogging http://ow.ly/IvZJR
- 4
Steps to Successful Product Creation Every Blogger Should Know (But Most
Don’t!)
@ProBlogger http://ow.ly/IvZU7: - 5 Tips to Boost Your Customer Referrals | Social Media Examiner http://ow.ly/IvZX1
- The
Fiction Writer’s 3-Step Process
Creating a Compelling Marketing Offer by Jason Kong — The Book Designer http://ow.ly/Iw09Qto Mythcreants » 40 – Guiding PCs Through the Story http://ow.ly/Iw0kt- How To Write Fascinating Amazon Book Listings http://ow.ly/Iw0tI
- Why Most Authors Get Book Launches Wrong & What We Can Learn from This http://ow.ly/Iw0IQ
- Persuasive Writing: The Key to a Stellar Writing Career http://ow.ly/Iw0Lc
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