Sunday's Links to Writing & Marketing Blog Posts

THE PROMISE EVERY AUTHOR SHOULD MAKE

By: Jeff Goins

“If you don’t like my book, I’ll buy it back from you.”

That’s what I tell every single negative Amazon review I’ve ever responded to.

If you bought a car and it didn’t work right, you’d bring it back to the dealership. If you bought a cell phone, and it didn’t do all the amazing things the ad said it would do, you’d want a refund. Right?

So why don’t authors do this with their books when people don’t like them?

I would never want someone to keep a book that didn’t live up to the promises I made as the author. Which is why I tell people, “If you buy one of my books and don’t love it, send me your Paypal address, and I’ll pay you back..” I’d rather get the book into the hands of someone who might love it.

Yes, this is a little risky, but I think every author should do this. Why not give your readers the kind of guarantee they deserve? If you don’t love this book, I’ll give you your money back. Do you really want to make a royalty off someone who doesn’t love your work? That just seems wrong.

Offering dissatisfied readers a refund just makes sense. Here’s why:

. . .

Read the full article HERE!

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If you missed my writing & marketing tweets and retweets yesterday, here they are again:

1. 3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House Of Cards http://ow.ly/LbTy6
2. What Social Media Means for Your Marketing | Infographic http://ow.ly/LceDS
3. Quit Being A Commodity: How To Get Visibility And Stand Out http://ow.ly/LcfS1
4. How Now Shall You Write? - Books & Such Literary Management http://ow.ly/LcfUr
5. The Promise Every Author Should Make http://ow.ly/LcfYb
6. 10 Tools to Help You Keep Writing | Write to Done http://ow.ly/LcfZV
7. 10 Inspiring Statistics About Self-Publishing | Wise Ink's Blog for Indie Authors about Self-Publishing http://ow.ly/Lcg3H
8. 7 Tips On Balancing Your Fame And Personal Life - Marketing Tips For Authors http://ow.ly/Lcg5E
9. Author, Jody Hedlund: Why It's Perfectly Okay Not To Pursue Publication http://ow.ly/Lcg70
10. 9 LinkedIn Publishing Tips That Can Build Your Audience http://ow.ly/Lcg89
11. Anne R. Allen's Blog: The 10 Commandments of Highly Productive Professional Writers http://ow.ly/Lcgqp
12. 10 Ways for Authors to Handle Bad Reviews | Indie Author News http://ow.ly/Lcgtw
13. How the WordPress Philosophy Can Help You Write a Masterpiece http://ow.ly/Lcgxi
14. Show What Your Character Is Feeling and Thinking (and Do It Like a Writer, Not a Director) - http://ow.ly/Lcgzg
15. Karen Woodward: Mistakes of a Beginning Writer http://ow.ly/LcgEx
16. Author Entrepreneur: Increase Your Revenue | The Creative Penn http://ow.ly/LcgLD
17. Five Terms Related to Submitting a Manuscript http://ow.ly/LcgNY
18. The Real Price of a Strategy Shift | The Passive Voice | http://ow.ly/LcgRE
19. Before it was vanity, there was self publishing – BookBaby http://ow.ly/LcgUt
20. Aimee L. Salter: The Best (and Funniest) Explanation of Book Design You'll Ever See http://ow.ly/Lcioa
21. Writability: What I’ve Learned From My Social Media Presence http://ow.ly/Lcj2n
22. Is it Reflecton, Interior Monologue or Introspection? | Gail Gaymer Martin http://ow.ly/Lcj56
23. The Writer’s Mantra – Tweaked | http://ow.ly/LcjaI Tried and true tips to jump start the imagination...

Happy writing and running, Kathy