Thursday's Links to Writing & Marketing Blog Posts

WHAT IS SOCIAL PROOF? IS IT IMPORTANT?

By: Karen Cioffi-Ventrice

Before social media networking, social proof came in the form of reviews, testimonials, recommendations, referrals, word-of-mouth, and so on. 

Now, it’s all about social proof.

But what exactly is this new strategy?

According to TechCrunch, “Put simply, it’s the positive influence created when someone finds out that others are doing something.  It’s also known as "informational social influence.”

Wikipedia describes social proof as “a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.”

Pro-copywriter and marketer Colin Martin also weighs in on this subject. In a webinar I attended, he said, “The influence of your friends, family, and co-workers has greater effect on your buying decisions than the best advertising [. . .] People give more credence to ideas that are started by multiple sources.” 

Why is It Important?

. . .

Read the full article HERE!

~*~

If you missed my writing & marketing tweets and retweets yesterday, here they are again:

1. Writing and Marketing: What is Social Proof? Is it Important? http://ow.ly/Nrlg2
2. 5 Killer Instagram Marketing Strategies You Need to Know | SocialTimes http://ow.ly/NtaFJ
3. 3 Ways to Keep Your Villain from Monologuing | Writing Is Hard Work http://ow.ly/NtYSR
4. Editing and Proofreading Tidbits by Karen R. Sanderson | Romance University http://ow.ly/NtXTQ
5. 3 EZ Tips for Tension in Scenes | Linda S. Clare http://ow.ly/NtZgl
6. Karen Woodward: Video Games & Storytelling http://ow.ly/NtZwd
7. Books About Women Don't Win Big Awards | The Passive Voice | http://ow.ly/NtZDN
8. The Five Criteria for Creating Successful Story Goals - Writers Write http://ow.ly/Nu03N
9. How to Please Others But Still Be True to Your Work « Today’s Blog « Save the Cat!® http://ow.ly/Nu09w
10. Let’s Play a Story Game to Break Writer’s Block http://ow.ly/Nu0vv
11. Fiction University: Why Every Writer Should Watch “Mama” http://ow.ly/Nu0
12. Writer Unboxed » Scars and Shame– The Secrets of Female Characters http://ow.ly/Nu0P0
13. 5 Ways to Get Early Feedback on Your Book Idea or Manuscript by Nina Amir — The Book Designer http://ow.ly/Nu1dy
14. Social Media Marketing Trends Gaining Traction in 2015: New Research Social Media Examiner http://ow.ly/Nu1k4
15. How to Fix Your Story Without Going Back to the Drawing Board | Drew Chial http://ow.ly/Nu1tN
16. Is Self-Publishing a Viable Option for Literary Fiction Writers? | Jane Friedman http://ow.ly/Nu6HI

Happy writing and running, Kathy