By:
Diana Urban
Ebook
price promotions can be a great way to drive sales, boost revenue, and build
buzz for an author. To run a price promotion, you simply discount one of your
books across retailers for a limited amount of time. The aim is to generate
interest among bargain ebook
buyers, 95%
of whom are willing to take risks on new authors when they can try
them out at a lower price point. When these readers discover an author they
love, they become lifelong fans who are happy to pay full price for other books
by that author.
Before
running a price promotion, publishers and authors should be clear on exactly
what goal they’re trying to achieve. Depending on this goal, the length of
your promotion will vary. In this post we’ll outline a few of the most common
goals for a price promotion and give you some advice on how long to keep your
book discounted in each scenario. But keep in mind that to achieve any of these
goals, you’ll need to make readers aware of your price drop through services
like BookBub.
If
your goal is to increase revenue…
.
. .
Read the full
article HERE!
~*~
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