By:
Diana Urban
Savvy
authors and publishers know that publishing a series can effectively generate
repeat purchases because readers become invested in the world and its
characters, and become eager to see more of them.
They
also know discounting books in a series is a powerful marketing
strategy for attracting new readers. 94 percent of BookBub authors who dropped
the price of a book in a series sold more of other books in the series during
their promotion.
Which
book should you discount?
Many
authors and publishers use BookBub to advertise their series price promotions,
but one question we hear regularly is: which book in my series should I
discount?
On
average, our partners have seen a five times higher increase
in sales of the other books in a series when the first book is discounted vs.
any other book in the series.
.
. .
How
much should you discount this book?
When
you discount the first book in your series, the price point you choose will
impact volume of sales of this book and others in your series. Downloads of
free books featured by BookBub are 10x higher than downloads
for $0.99 books.
.
. .
Read the full
article HERE!
~*~
If
you missed my writing & marketing tweets and retweets yesterday, here they
are again:
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- Facebook
vs. Amazon: Does a "Buy"
Button Make the Social-Media Site a Rival to the Retailer? http://ow.ly/OGsmC - Blog
- Nichole Severn http://ow.ly/OGtuF Mistakes
I
’ve Seen as an Editor - Which Book In Your Series Should You Discount? http://bit.ly/1NfZyF7 by @DianaUrban at @BookBubPartners #pubtip
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- Article 5: Good Agents Audit Royalty Statements - Nelson Literary Agency http://ow.ly/OGLa6
- 4 Tips for Developing Your Voice | Lewis Editorial http://ow.ly/OGLeo
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