BY:
Neil Patel
Everywhere you go, you see reviews.
Whether it’s a physical or digital
product, if it’s worth talking about (in good or bad ways), it has reviews .
Some of this feedback is simply comments
on blogs and forums.
But mostly, reviews exist on large
e-commerce sites where companies sell their products.
The most important thing about reviews is
that people care about them.
About 30% of Internet users check out reviews on Amazon
before buying a product. And that’s just Amazon.
Another 13% head to Google.
Before, people would ask their friends
about products. But now, they rely on online reviews.
People trust reviews to inform them about
their decisions, and reviews play a huge role in people’s purchasing
decisions.
Although there’s no way to
definitively say that reviews are good for business, just about every study or
anecdotal case suggests that they are.
For example, Capterra analyzed the effect of adding reviews for
software products and found that conversion rates increased significantly
as more reviews were added.
Furthermore, a more general analysis found that conversion rate could
more than double if you had a large enough number of reviews.
Although there is a mini-plateau
after 20 reviews, conversion rate begins to increase again soon after.
You don’t have to be a big e-commerce site
to add reviews to your personal website store.
Adding reviews increased Figleaves.com’s conversion rates by 35% and eSpares.co.uk’s by 14.2%.
These are massive increases
in conversion rates that can result in tens or hundreds of thousands of dollars
per year.
Potential buyers trust reviews for a few
reasons:
- They represent a real use situation
- They are less likely to be biased (than a sales page)
- They give visitors confidence to buy, proving there won’t be any issues with the purchase
Getting
reviews is hard:
.
. .
To
read the rest of the post, click here
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