Sunday's Links to Writing & Marketing Blog Posts

CREATING YOUR BRAND AS A SELF-PUBLISHED AUTHOR

By: Carla King

For writers, author brand is predominantly about your “voice,” but the experience you deliver to readers can be applied to your photo, book cover, website, and more.

Part of promoting your book and career as a self-published author is creating a public persona, including identifying images, graphics, words, and photographs that work in harmony with your author voice. The ideal time to start this process is years in advance, but it’s never too late. The path to developing your author brand includes the following steps:

• Understanding what “branding” means
• Creating the elements of your artist brand
• Writing your author bio
• Taking an author photo

What “branding” means

Your author brand is a big part of your author platform. It defines the way people perceive you in the marketplace. Most authors don’t think of brand at all, but creating and leveraging your brand can help you market yourself and your books.

For writers, when we talk about author brand we’re mostly talking about “voice.” Each of us offers a unique experience to readers. But the emotional experience you deliver to readers can also be applied to visuals like your author photo, book covers, and website.

Brand is subjective and elusive and it appears everywhere: in your writing, on your website, on your book covers, and it even extends to your hair and clothes, your house and the car you drive. I struggle with brand – there’s my adventure travel writer persona and there’s my self-publishing geek persona. Which one is me? Well, that’s why I have two websites. Brand is style and, like many authors, I find that I cannot reconcile the two in one place.

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If you missed my writing & marketing tweets and retweets yesterday, here they are again:

• Emotional Wounds Thesaurus: Getting Lost in a Natural Environment - WRITERS HELPING WRITERS™WRITERS HELPING WRITERS™ http://ow.ly/UVchL
• Should You Go Indie? by Randy Ingermanson http://ow.ly/UVcGm
• 5 Deceptively Simple Plot Techniques for Writers - mandy wallace http://ow.ly/UVdYE
• Writing for Magazines and Newspapers | The Fictorians http://ow.ly/UVh2n
• Karen Woodward: Don’t Write, Bleed http://ow.ly/UVh8K
• 5 Things an Acquisitions Editor Sees from Your Proposal http://ow.ly/UVhcS
• Set Your Writing Goals: Day 2 of the 2015 October Platform Challenge | WritersDigest.com http://ow.ly/UVheZ
• What Happens Inside an Autopsy Suite? http://ow.ly/UVhqZ
• 5 Ideas for Promoting Your Ebook Price Promo on Social Media http://ow.ly/UVhtN
• Unstucken Your NaNoWriMo Novel http://ow.ly/UVhvU
• Story Research: Law, Lawyers, and the Justice System — Guest: Karen A. Wyle | Jami Gold, Paranormal Author http://ow.ly/UVhyI
• Creating Your Author Brand | BookBaby Blog http://ow.ly/UVA7f
• Fiction University: First Look at a First Draft http://ow.ly/UVAhM
• Writing About LOVE—Ditch the Cliches & Turn Up the Heat in Your Romance | Kristen Lamb's Blog http://ow.ly/UVAjT

Happy writing and running, Kathy