By: Kimberley
Grabas
Marketing is not
a simple task.
It extends far
beyond basic tips, tactics and hurriedly outlined strategies on the back of a
napkin – if you expect results.
In today’s world
of rapidly evolving digital media, an author’s book marketing strategy requires
clear career objectives and goals, an understanding of what’s working right now
(and what’s on track to pay dividends in the future), and some smart planning
to tie it all together.
So, to help
guide the development of your book marketing strategy, here’s a list of seven
relevant (and significant) marketing trends that should not be overlooked.
#1. Relationship Marketing
With
relationship marketing, the emphasis is on reader loyalty and longer-term
engagement and interaction, rather than simply the one-time sale.
Your goal is to
personalize the experience for each reader by factoring in your readers’
preferences, and by providing enriched, meaningful and useful content that
solves their problem or satisfies a desire.
Personality,
trust, openness, transparency, relevance and participation all come into play
in relationship marketing. Exclusive content and connecting with people in the
language they understand best, helps make your reader feel connected and
unique.
Storytelling
also plays an important role. Good stories are remembered and connect with an
audience on an emotional level. Those that are tailored to (or involve your
readers), while still sharing your story and narrative, are the most impactful.
Actionable Marketing Tip:
To read the rest
of the post, click here:
~*~
If you missed my latest writing and
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