By: Roz Morris
Following my post about not talking about novels I’m writing, I’ve had this
question:
I am a new author (just
signed) and I am struggling with how to share parts of the story to entice
readers while also protecting its integrity. Any suggestions?
Don’t be a tease
My first question is this. How
far off publication are you?
If it’s more than a couple of
months, you might be wasting time by giving specific details about the book.
Internet shoppers are slaves to impulse. They want to buy instantly. There’s no
shortage of shiny new stuff to keep their £££s busy. If you can’t offer an
instant purchase or pre-order, they’ll go somewhere else and who knows if
they’ll remember they even considered your book? And if you flirt with them too
often without following through, you’ll wear out their interest. Don’t waste
your shots.
Be discreet about the book
until you have readership
If you’re starting to blog, don’t
feel pressured to talk about the book. Everyone’s doing that anyway. Think of
blogging as a conversation opener, like any other part of social media. Talk
about other material you’re interested in, things you have in common with the
people you hope will be your readers – themes, locations, historical periods if
appropriate, other books that have been influential. Go out and find
like-minded souls in Facebook groups, Twitter, Linked In groups, Google +
communities. Comment on posts at other blogs.
You could put a progress
thermometer on your blog sidebar with the status of your books. This would let
people know you’re writing and help the title become familiar for them.
Ready for my close-up
If you’re close to publication,
you can start your dance of the seven veils. Aim to generate intrigue. Here’s
what I do, and what I’ve noticed seems effective for the writers in my
blogosphere.
Cover and visuals
. . .
To
read the rest of the post, click here:
~*~
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