By: W. Terry Whalin
With the ease of cranking words into a computer, it's easy to
get lulled into the idea that anyone can be a writer. Yet the specific words
you write are important. Which words are you selecting when you write and are
you using the right combination?
Whether you are writing a children's book or
a novel or nonfiction or a personal experience magazine
article, your word choice is critical. How do you learn this skill? You
will use it in many aspects of the work—from the title for your book or the
headline for your article. Or the words on the back cover of your book which
helps a reader know if they should purchase your book or press on to the next
one.
In the writing business, creating words which sell is called copy and the specific skill is called copywriting. The good news is you can learn this skill as a writer.
First, you need to be aware your word choice is important and can drive sales. Years ago as a young journalist, I learned the power of writing great headlines to draw readers. When you write a headline or the words on a website, what is drawing readers? Be aware of the response. Do people click your button and buy your material or do they breeze past it? Awareness is a critical step.
Second, practice.
. . .
To
read the rest of the post, click here:
~*~
If you missed my
latest writing and marketing tweets, here they are again:
- Author Marketing Mastery #18: Five Easy Steps to a Build Blog Calendar - Where Writers Win http://ow.ly/4nppW9
- It's a Writer Thing • How a Character’s Choice of Clothing Benefits the... http://ow.ly/4npq8l
- The Speechwriter's Checklist - Writers Write http://ow.ly/4npqbw
- Let's Schmooze - Doug Eboch on Screenwriting: Seven Tips for Better Pitches http://ow.ly/4npqeZ
- Why You Should Choose A Hybrid – An Insider’s Guide : Women Writers, Women's Books http://ow.ly/4npqh2
- Writers On The Move: A Critical Skill for Every Writer http://ow.ly/4npqlY
- Writing Longhand - Elizabeth Spann Craig http://ow.ly/4npqqn
- 9 Myths of Being a Published Author - Girlfriends Book Club http://ow.ly/4npqwk
- Anatomy of an evidence room | Leslie Budewitz http://ow.ly/4npqDf
- How I Write History: Or, A Window Into My Crazy | Literary Hub http://ow.ly/4npqLo
- Read Between the Racism: The Serious Lack of Diversity in Book Publishing | Broadly http://ow.ly/4npqPP
- Inner Conflict in Fiction - Live Write Breathe http://ow.ly/4npqRA
- Q and A: Can A Blow To the Head Cause Unconsciousness and Amnesia? | The Writer's Forensics Blog http://ow.ly/4npqTC
- Grammar Girl : AP Will No Longer Capitalize 'Internet' and 'Web' :: Quick and Dirty Tips ™ http://ow.ly/4npqWk
- 8 Time-Tested Personality Traits of the Best Poets and Writers http://ow.ly/4npqZ9
- Superman Syndrome | Plot to Punctuation http://ow.ly/4npr3T
- Don't Ever Do This When You Write For Children - Writers Write http://ow.ly/4npr6j
No comments:
Post a Comment