By: Nicole
Waggoner
Imagine you’re
standing in line at the post office. You’re tired, but definitely not as tired
as the lady with two fussy kids directly behind you. You’ve been there, and
it’s not pretty. So you offer to let her cut in front of you.
The next night
you’re in line at the movie theater concession line, waiting to see Star
Wars: The Force Awakens. You strike up a conversation with a man who also
has tickets to see the movie. You share some laughs over the franchise’s
reincarnation.
You may think
these random encounters may sound like nothing but inconsequential connections,
here today and gone tomorrow. And it may seem they have nothing
whatsoever to do with writing or books. But quite the opposite: for me,
each one has turned into an opportunity to sell books.
As a recently
published debut author, I know the feelings that accompany the many stages of
the publishing process all too well. After years of hard work and waiting
followed by the uncontainable excitement of getting to hold a final copy of the
novel in your own hands at last, the biggest, most nerve-wracking question sets
in: will anyone actually buy it?
You may not think
that connecting with random strangers would make for a great sales strategy,
but this grassroots approach has worked like a charm for me. Without realizing
it at first, I built up a method for steering unplanned conversations toward
Amazon shopping carts without being predatory or feeling in the least bit
slimy.
Over time, I
honed it and began to call it my “Simple, 3-Pronged Intro-Pitch-Sale” approach.
Here’s what it
looks like:
Step 1 – Be
where your (potential) audience is.
. . .
To read the rest of the post, click here:
~*~
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